In our complex, distraction-filled world, leaders often pride themselves on being able to “multitask.” However, research reveals multitasking is a myth - our brains simply cannot focus on more than one thing at a time. What we call multitasking is really rapid task switching, and this constant context shifting comes at a major cost in terms of productivity, creativity, and wellbeing. As a leader, avoiding the multitasking illusion and mastering the art of focus is essential for your own cognitive performance and for modeling good behaviors for your team.
Why We Can’t Actually Multitask
Although it may seem we can multitask, our brains are wired for focusing on one task at a time. When we try to juggle multiple things simultaneously:
We experience lag time as our brain switches between tasks. This creates inefficiencies as our attention is fractured.
We are more prone to mistakes as we attempt to hold too many things in our working memory. Things start to slip through the cracks.
We become distracted and overwhelmed as we try processing multiple streams of information. We end up shallowly attending to everything.
We increase stress and fatigue because rapid task switching requires a lot of mental energy. Our cognitive resources deplete faster.
The Benefits of Focused Attention
While single-tasking may seem slower, research confirms its benefits include:
Increased efficiency on cognitively demanding tasks. You get more done with less effort when you're able to focus deeply.
Higher quality thinking and creativity. Complex cognitive processes require sustained concentration to make new connections and insights.
Reduced fatigue and burnout. Focused work allows your brain to fully relax during breaks. Multitasking blurs the lines between rest and work.
Greater career fulfillment. People experience their work as more meaningful and engaging when they can truly focus on tasks.
Enhanced wellbeing. Focus cultivates a sense of calm and enjoyment. Multitasking creates feelings of anxiety and being overwhelmed.
Focus Tips for Leaders
As a leader, avoiding multitasking and honing your ability to focus deeply will make you more effective while also setting the right tone for your team. Here are some best practices:
Reduce distractions during focused work by closing apps, muting notifications, and working from a quiet space.
Prioritize the most cognitively demanding tasks for when you have long stretches of uninterrupted time.
Build in buffer time between meetings and calls so you can fully recharge your attention and cognition.
Model single-tasking during meetings. Don’t check emails or texts - give your full attention.
Encourage focus time for your team. Emphasize quality thinking over constant busyness.
Celebrate deep work. Recognize employees who consistently demonstrate diligent focus.
The bottom line is our brains need focus to perform at their best. Leaders who embrace this and avoid faux-multitasking will see their productivity, creativity, and serenity benefit immensely. They will also set a powerful example for their teams. Focus is the currency of excellence in today's economy. Make it one of your top priorities as a leader, and coach others to do the same.
If you need help personally mastering focus or establishing it as a cultural value on your team, don't hesitate to reach out. I offer science-based coaching tailored to enhancing leadership effectiveness by improving focus. Let's connect to discuss how I can help you and your organization thrive!